Uncategorized

Small business is big business for the owner

Posted on

For small business owners, marketing their businesses is a daily challenge. Every day you have to do something to keep your business under the eyes of potential customers. And you have to do it at the stage where the client is receptive to your message, not while they are busy with other important decisions. This […]

Uncategorized

What is the nr 1 problem in a small business?

Posted on

f you run out of money, you don’t have a business. I work mainly with small to medium businesses, and most of the more than 25 000 businesses on our business directory, MyCityInfo, are small to medium businesses. And whenever we speak to them about their headaches, cash flow is number one. Or rather, the […]

Uncategorized

What is the purpose of your website?

Posted on

Designers don’t tell you because they don’t know and, business owners don’t realise that a website can be used in any one of two ways. You may be a locally focused small business that only needs a place on the Internet where you can direct prospective clients to see what products or services you offer. […]

Uncategorized

Your brand is not your logo

Posted on

If you scour the Internet or read business publications, you will quickly realise that the buzz-word of our times is “branding”. Your brand is what people think of youMany clever people motivates the business owner to brand him or her self, in order to distinguish them and their businesses from the competition. If a business […]

Uncategorized

How would Socrates sell my business?

Posted on
https://medium.com/@joshuashawnmichaelhehe/the-father-of-philosophy-50ad28cc586e

The Greek philosopher Socrates is known (via the writings of his student, Plato), for teaching by asking questions. If I asked you about your business, you would explain to me everything that you consider important about your business. You would actually try to sell me on your product or service by giving me the information […]

Uncategorized

If you lose your reputation, your business is dead

Posted on

Your online reputation is probably only second in importance to prominence on the Internet. People don’t buy from you unless they trust you. There are many advisers, coaches and self-proclaimed gurus on the Internet, and some of them have such a prominence that their online footprint drowns out the competition. They usually have two things […]

Uncategorized

Social media marketing tools

Posted on

There are a range of social media marketing platforms. There are very little, if any, social media selling platforms. The fact that you sold your second hand fridge by posting it on your local Facebook group, does not make Facebook a social selling platform. A test for a successful platform is whether you can repeatedly […]

Uncategorized

How to choose social media platforms to promote your business

Posted on

There is no advantage in indiscriminately using social media platforms if you don’t even know who use the platform. Choose an appropriate platform for a given social media goal by looking at user demographics. Your users Who use your product or service? Internal records in what way did they first reach out to (communicate with) […]

Uncategorized

SEO that excites Google

Posted on

(Based upon Google webmaster best practices) When you need to find information on the Internet, you search. People ask questions in search which your brand can answerThe information you receive is provided by search engines which index all the information they can find on the Internet, and provide it as search results based on the search […]